Unidad 3. Aproximación al texto

En esta unidad se presentan diferentes estrategias de lectura para la comprensión de un texto con un nivel de dificultad básico e intermedio. Esta a su vez, se encuentra estructurada en (4) cuatro objetivos específicos:
1. Desarrollar destrezas en el uso de la técnica de predicción a través de un contexto dado.
2. Deducir el significado de palabras desconocidas.
3. Desarrollar destrezas en cuanto a la búsqueda de información general.
4. Desarrollar destrezas en cuanto a la búsqueda de información específica.

* Técnicas de predicción a partir del contexto

*** gráficos, tablas, títulos

* Significado de palabras desconocidas a través del contexto

*** Uso de cognados

*** Conocimiento previo

*** Composición de palabras

*** Derivacion de palabras

*** Ayudas visuales

*** Sinonimia y antonimia

* Búsqueda de información general

*** Skimming

*** Tipos de oraciones:

- introductorias

- moduladoras

- concluyentes

* Búsqueda de información especifica

*** Scanning

PRESENTACION POWER POINT

Homework 1: Técnicas de lectura: Predicción y Skimming.

Seleccione un texto que tenga una imagen. Observe la imagen y conteste las siguientes preguntas. De acuerdo al título y la imagen, ¿cuál cree usted que es el tópico que está a punto de leer? ¿Cuál es la idea general del texto? ¿Que palabras se repiten? ¿Que palabras se parecen al español? ¿Cuales son las palabras en negrita, el titulo, subtitulo o gráficos que te ayudan a entender el texto? ¿De qué trata el texto? Lee el primer párrafo y el último o la ultimas ideas del último párrafo.

Turning Your Company into a Social Animal

Q. You are considering whether to start a social networking effort on behalf of your company. Can that kind of exposure be beneficial?

A. In many cases, it can be. As an employee, you are an extension of your company and can enhance its brand by connecting with current and potential customers on sites like Facebook and Twitter, as well as through blogs.

Social media can be a powerful tool for listening to customers and building a reputation for responsive service, says David Nour, chief executive of the Nour Group, a business development consultancy in Atlanta, and author of “Relationship Economics.” “You get real-time feedback and can engage with customers quickly to answer questions or help them solve problems.”

If your company is about to release a new product or service, for example, social media can spread the word and increase your reach exponentially, he says.

Q. Does that mean it’s O.K. to start tweeting and blogging immediately?

A. No. If you are going to speak publicly on behalf of your company, you first need to discuss it with your boss. Many companies don’t have formal social media policies yet, so talk to human resources or the legal department about what you plan to do, says Douglas Karr, founder of the digital marketing firm DK New Media in Indianapolis and author of “Corporate Blogging for Dummies.”

You may not receive management’s support — and perhaps rightly so, because not every company should use social media, Mr. Karr says. “Some companies don’t have a culture that fits with it, like financial or law firms. There might be too many legal ramifications.”

If you start using social media for customer service, you run the risk that your company will not be able to respond quickly to complaints or problems.

Try making a business case for your plan by outlining your goals and how they align with the company’s, says Josh Bernoff, a senior vice president at Forrester Research and co-author of “Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business.”

Q. What are some ways to use social media effectively?

A. Be specific about your objective — for example, to have customers make one more purchase each year — says Adam Metz, who works from San Francisco as director of social business for the Pedowitz Group, a marketing firm, and wrote “The Social Customer,” to be published in July.

Work with the marketing department on a strategy to achieve your goal and a way to track the results of your campaign, Mr. Karr says. “Let’s say your company releases a new product and you want to tell people about it,” he says. “The marketing department can give you a link people can use to find out more about the product, and it enables them to track who is responding.”

Although it’s common for companies to use Twitter and Facebook, posting comments to industry blogs is another way to enhance your business’s reputation. “Follow the leaders in your industry and comment on their blogs” in the appropriate area, Mr. Karr says. “This is a place to add insight and alternative views, not write about your company.”

In fact, Mr. Metz suggests a four-to-one engagement. “Every time you write a post about your company, you should also write a comment on four other people’s blogs in your industry,” he says. “Don’t just pump out content about your company.”

Q. Although your intentions are good, you don’t want the company to get into trouble because of your tweeting and blogging. Are there rules you can follow to avoid that?

A. Never disclose proprietary or confidential information belonging to the company or its clients, says Sara A. Begley, a partner in the employment practice at the law firm Reed Smith in Philadelphia who advises clients about social media use in the workplace. Disparaging your competition publicly by making untrue statements could be seen as an unfair trade practice or defamation, she says. “You could also write something that is viewed as discriminatory, harassing or threatening and be fired for that.”

If you have a question about something you want to post, ask the human resources department. Have it send an e-mail approving your post so you have a written record, she says.

Don’t comment on blogs anonymously. If you are discovered and your identity revealed, you risk an embarrassing response from those who believe that your company is having employees post positive comments on blogs, says Mr. Bernoff of Forrester. Identifying yourself as an employee allows those comments to be evaluated properly.

One common-sense guideline for using social media is to obey the same rules you would with any other communications channel. “In the same way you can’t stand up at a conference and tell everyone what your company’s financial results will be for next quarter,” Mr. Bernoff says, “you also can’t tweet about it.”

 De acuerdo al título y la imagen:

¿Cuál cree usted que es el tópico que está a punto de leer?
El texto segun la imagen y el titulo trata de la utilizacion de las redes sociales como twitter y facebook en las empresas.

 ¿Cuál es la idea general del texto?

El uso de las redes sociales por las compañías o empresas.

 ¿Que palabras se repiten?

Company, Social Media, Customers, Business, Employee, Work.

 ¿Que palabras se parecen al español?

company = compañia o empresa.

potential = potenciales.

reputation = reputacion.

problems = problemas.

product = producto.

service = servicio.

¿Cuales son las palabras en negrita, el titulo, subtitulo o gráficos que te ayudan a entender el texto?

Turning Your Company into a Social Animal = Convertiendo Su Empresa en un Animal Social

Facebook

Twitter

Relaciones Economicas

 ¿De qué trata el texto? Lee el primer párrafo y el último o la ultimas ideas del último párrafo.

El primer parrafo trata si es recomendable o no el uso de redes sociales por las empresas y como se deben usar y en el ultimo parrafo se explica que no todo se debe publicar en una red social y menos de foma anonima, puesto que se generan conflictos y las publicaciones no pueden ser evaluadas correctamente.

Vinculo al articulo: http://www.nytimes.com/2011/02/13/jobs/13career.html

Homework 2: Técnicas de lectura: Scanning.

Seleccione un texto y escribe 4 preguntas puntuales sobre fechas, sitios, etc. Utiliza una biografía referente a algún autor de tu área de experticia. Indica cuales son los marcadores de definición, marcadores de tiempo, y marcadores de secuencia presentes en tu texto.

Mark Elliot Zuckerberg was born May 14, 1984 is an American computer scientist, software developer and philanthropist best known for creating the social networking site Facebook, of which he is CEO (Chief Executive Officer) and president. It was co-founded as a private company in 2004 by Zuckerberg and classmates Dustin Moskovitz, Eduardo Saverin, and Chris Hughes while they were students at Harvard University. In 2010, Zuckerberg was named Time magazine's Person of the Year.

 When was born Mark?

He was born on May 14, 1984

Where he studied?

He studied in Harvard University

Why is he famous?

Because he is a co-founder of Facebook site.

What site Mark created?

He created The social network Facebook

Marcadores de Definicion:
* American computer scientist,software developer and philanthropist
* CEO (Chief Executive Officer) and president 
* Classmates
* Students

Marcadores de Tiempo:
* was born May 14, 1984
* in 2004
* In 2010

Vinculo al articulo: http://en.wikipedia.org/wiki/Mark_Zuckerberg

Esta unidad me ha parecido la mejor, porque a traves de tecnicas de lectura como Prediccion, Skimming y Scanning  se puede determinar la idea principal del texto sin necesidad de conocer mucho acerca del ingles, ademas es muy practico a la hora necesitar entender rapidamente un texto.

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